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Preserve Your Google Organic Traffic During a Magento 2 Migration

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Migrating from another eCommerce platform to Magento 2 is a significant step. Magento 2 has a slew of new and improved features that improve the user experience and other aspects. But you can avail these features when you have Migrated to Magento 2. And if you do not, you can see a decline in the organic traffic to your eCommerce store. In fact, most agencies who have migrated to Magento 2 have faced a loss in SEO traffic, which is an understandable criticism. So, to perform Migration to Magento, you can hire Magento developer from a well-versed e-commerce development agency.

Several factors can lead to traffic reduction to your website after Migration. In this blog, we have discussed the steps which help you avoid losing SEO website traffic.

What are the Steps to Follow after the Magento Migration?

Every Magento development company follows the SEO perspective to perform the Migration and prevent the website to lose its traffic. So, here we discuss the steps you need to consider after the Magento Migration:

Identify the pages affected by Migration and Submit them to the Google Search Console.

After the migration is complete, you must determine which pages suffered the most damage in terms of SEO traffic, rankings, and conversions. By simply tracking traffic loss with Google Analytics or other third-party analytics software, you may readily discover such affected pages on your business. After you’ve identified all of the pages that are affected, you must submit them to Google Search Console for re-indexing. Aside from that, you need to make a fresh and updated sitemap for your store and submit it. And to do that, you can hire Magento Developer.

Identify Issues with Structural Content

You should also compare the before and after migration web pages to see if there is a drop in keyword ranking. It will allow you to address any structural content issues that may develop. You can also use commercial services like SEMrush, Sistrix, or Search Metrics to gather solid statistics. You can compare the reports and determine the harm caused by Migration to Magento 2 along with the pages that do not include the web crawl. Check to see that the canonical pages are displaying the right URLs. Check for restrictions on affected pages using Robot.txt or another method. Also, look for any plagiarised information on the pages.

Post Migration and Manage Inbound and Outbound links.

The professionals ensure that the store’s URL remains the same just as before the Migration. Also, this will help them maintain their advantages after they migrate. In terms of the new URLs, you’ll need to use appropriate redirects like 301, 302, 401 to ensure that inbound links are directed to the correct URLs. However, this will have no impact on your SEO rankings or link-building efforts.

Determine the impact on impressions, positioning, and clicks.

Also, look at the Google Analytics reports in the Search Console, where you may view data for clicks, impressions, and positioning.

Methods to Retrieve the SEO traffic of your Magento Store

Want to get your website traffic back? Have a look at the below points to know the solutions to get your lost traffic back. Moreover, you can also get guidance from professionals.

Submit Pages to Google Search Console to Get SEO Traffic

Once you’ve identified the damaged pages, go to the ‘Fetch as Google’ section of Google Search and submit them for new crawling. However, don’t forget to Submit new and updated XML sitemaps for your website, eliminating any previous URLs. Screaming Frog Log Analyzer now allows you to see the pattern of affected pages for crawling, indexing, speed, and performance, among other things, using weblogs. Also, keep an eye on the indexation of pages, ranks, and current traffic trends.

Pre-Migration Data Addition

With the launch date of your store, every Magento development company suggests adding data by adding a Google Analytics annotation. If you are recovering the traffic loss within 90 days, this approach will provide you with the appropriate statistics.

Resolve Analytics Issues

Also, when you hire Magento developer, they cross-check everything relevant to analytics and prepare a retrieval for all the lost traffic within 90 days of Migration. You can avoid the errors to occur in Google Analytics and third-party analytics.

Pick the Best Time to Migrate

Magento 2 migration is a multi-day task. Rather, it’s a new store-building procedure based on an old database. As a result, you must determine the best moment to migrate to Magento 2.

When the number of orders and website traffic are at their lowest, it’s the best time to switch to Magento 2. Store owners must ensure that Migration does not occur during peak sales hours or when the visitor’s attention span is maximum. As a result, avoid doing Magento migrations during the holiday shopping season. And the best time to offer things is determined by the sort of business. 

Execute Data Migration Properly

Switching from Magento to Magento 2 necessitates meticulous attention to metadata, categories, product data, customer data, invoices, orders, and content, among other things. Because Magento 1 differs from Magento 2, successful data, resources, and overall content migration necessitate some knowledge and experience. You should make two sorts of backups: a full backup of your website and a backup of your server’s resources. It will keep your information safe in the event of a mishap or accident.

In-depth site Evaluations

Once the Migration is successful, you can use ‘No index’ tags or the Robots.txt file to prevent pages from being crawled. Moreover, it will assure responsiveness, user experience, fast loading speed, and other factors without affecting the store’s rating.

Conclusion

Hence, you might have noticed that the migration process is a major undertaking task that demands expertise, resources, and time. For this, you need to hire Magento developer to ensure that your website is not affected and all the data is recovered. Moreover, the professionals will ensure your SEO traffic is not lost. In fact, if you ignore these points, the chances of losing the online visibility of your brand and website in search engines will increase.

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