What are SEO services and what do an SEO company’s services include?
SEO services are one-off or ongoing search engine optimization services that optimize a website for the search engines and increase its visibility and traffic in organic searches. SEO services are offered by freelancers, consultants, and agencies.
Currently, 55% of companies invest in professional search engine optimization (SEO) services. Before your business can consider SEO services, however, you need to answer two questions: What are SEO services and what should an SEO firm’s services include?
This page explains what SEO services mean and what to look for when hiring an SEO firm. If you have any questions about our SEO plans, please contact one of our experienced strategists online or call +923072919585.
What are SEO services?
SEO services are search engine optimization services provided by agencies, freelancers, and consultants to optimize your website and help you get more traffic and revenue from search. Most SEO plans include on-page SEO, off-page SEO, and technical SEO, although some plans specialize in specific areas such as off-page SEO.
Why use SEO services?
There are several benefits to investing in SEO services. Some examples are.
Access to assistance in specialized SEO areas such as off-page SEO, local SEO, and technical SEO.
Ongoing SEO tasks can be outsourced, such as keyword research, content building, and link building.
Access to software to monitor rankings, track ROI, etc.
SEO agency services to help implement (and maintain) SEO strategies, and track and monitor organic searches. Best of all, you will have more time to focus on the projects you need.
What ranking factors will SEO services optimize?
The ranking factors covered by SEO services depend on the SEO plan. Full-service plans optimize for on-page, off-page, and technical SEO, while off-page SEO plans optimize for non-web SEO.
Search engines like Google use over 200 ranking factors.
The most notable factors include
Backlink profile: focus on the quality and quantity of external sites that link to your site.
Content: keyword targeting, keyword integration, and usefulness of content.
User experience: page speed, usability, mobile friendliness, etc.
Whether an SEO plan optimizes for these ranking factors depends on the SEO provider.
For example, a freelancer may specialize in a particular area of SEO, such as off-page SEO. On the other hand, a consultant may specialize in SEO audits, while an agency may offer plans that include on-page, off-page, and technical SEO.
For the most accurate information on the nature of search engine optimization services, contact the service provider. The service provider can provide a list of deliverables and prices that can be used to compare SEO plans.
What is an example of SEO service?
To understand what SEO services are, see these examples
SEO assessment: identifying existing optimizations and opportunities for the site.
Creating content and developing SEO-friendly pages that target keywords
Conducting outreach campaigns to generate relevant quality links to the bakery’s website
The above is a simple example, but most SEO plans include additional steps for optimizing your bakery’s website, consulting with your team, and reporting on results and other deliverables.
What are some of the SEO strategies available?
Since the introduction of search engines like Google and Ask Jeeves, search engine algorithms have been updated and revamped many times. As a result, many SEO companies offer specialized SEO services to help businesses in certain (highly competitive) industries succeed.
Some examples of the most common SEO marketing services include
SEO for e-commerce
For many businesses, traditional SEO services are all they need to succeed. But for local stores or e-commerce stores, local and e-commerce SEO services can provide a competitive advantage to maximize the effectiveness of your SEO strategy.
In some cases, search engine optimization services focus on specific areas of SEO, such as
On-page SEO: focuses on optimization related to your websites, such as title tags and content.
Off-page SEO: focuses on optimizations relevant to your online presence, such as backlinks to your site.
Technical SEO: focuses on optimizations related to the back-end of your sites, such as page speed and site architecture.
Since SEO requires on-page, off-page, and technical SEO for success, companies rarely invest in these services. Most choose comprehensive SEO service plans that include on-page, off-page, and technical SEO because these plans offer a comprehensive solution that allows you to devote time to other areas.
How much do SEO services cost?
SEO service prices depend on several factors, including goals, aggressiveness, and SEO agency. Monthly SEO plans cost an average of $1,500-$5,000 per month, while hourly SEO costs $100-$300 per hour. Get a custom quote from an SEO provider to get the most accurate SEO pricing.
What is the budget for a search engine optimization service?
Every organization’s marketing budget varies, but these tips can help you set a budget for SEO:
Avoid cheap SEO plans: these services are advertised as “cheap” and usually cost less than $500 per month. They also usually don’t deliver the promised results (or at all).
Plan for ongoing search engine optimization instead of one-off search engine optimization: search engine optimization is an ongoing strategy: ongoing investment in search engine optimization will help your business get a better return on investment. That’s why it’s a good idea to budget for ongoing rather than one-time investments when budgeting for SEO services.
Brainstorm your SEO goals: once you know what you want to achieve with SEO, whether it’s improving rankings or increasing revenue, you can use this information to find an SEO partner that aligns with your goals. For example, Stratupgb is an SEO provider focused on generating revenue for its clients.
To learn more about creating an SEO budget, read our guide to creating an SEO budget!
7 things your SEO company should include
Now that you know the definition of SEO services, it’s important to explore what services SEO companies offer. Every digital marketing company is different, but it’s better to work with a provider that offers a complete package when it comes to SEO.
1. All services offered by SEO companies should include an SEO audit.
During an SEO audit, the SEO service provider will take a close look at your current strategy.
Even if you do not have a search engine optimization strategy, your agency will evaluate your website in terms of search engine optimization and assess what is best and what can be improved.
While free SEO assessment tools are available, they won’t provide your business with the same insight as a team of SEO experts.
That’s why search engine optimization services should include an audit. If it doesn’t, it indicates that your SEO company is not adequately prepared and invested. The absence of an SEO audit can also be a sign that the agency has no intention of developing a strategy tailored to your business. Instead, it uses a template and therefore doesn’t want to invest the time to audit your website.
The best strategies are tailored to your business, your brand and your target audience.
2. Competitor analysis
No matter what industry you are in, you need to conduct a competitive analysis for search engine optimization. Competitor analysis tools allow your SEO company to identify online and offline competitors.
These insights can inform your strategy and help you exploit and capitalize on your competitors’ weaknesses. While many SEO agencies include an initial competitor analysis in their services, it’s better to work with companies that incorporate competitor analysis into their strategy on a regular basis.
They are constantly evaluating your competitors and constantly looking for and identifying opportunities. For example, Startupgb analyzes your competitors on a quarterly basis.
This proactive approach allows us to create competitive strategies for our clients, which has allowed our award-winning team to generate over $3 billion in revenue for our clients over the past five years.
3. A tailored approach
A tailored strategy is an important part of the definition of SEO services. By tailoring an approach to your business, you can maximize your SEO ROI. That means more calls, orders, and visits to your business.
When investing in a package of SEO services, your team should make sure that the agency offers a strategy that works for you. This is because many SEO firms, especially those offering “low-cost” SEO services, offer cookie cutter or copy-and-paste strategies.
Using a one-size-fits-all approach to SEO will not allow your business to get the maximum return on its investment. In most cases, companies that employ this strategy will not help your business because they will not appear on the first page of search results and only 25% of users will navigate beyond the first page of search results.
Therefore, your team should invest in an SEO company that offers a tailor-made strategy.
4. Off-page optimization
When investing in SEO services, the package should include off-page optimization. In SEO, off-page optimization refers to the optimization of non-website elements that affect rankings in search results. For example, your backlink profile can affect your ranking in search results.
Backlink profile refers to the number and quality of pages that link to your website. For example, a food blogger might link to your website by mentioning the custom-made cookies she made for her wedding.
As part of their SEO services, companies often offer the following services for off-page SEO
Promote website content to bloggers and webmasters.
Create content to share on website blogs.
Monitoring mentions of their business by users and influencers in social media.
Optimize your Google My Business profile.
If you are not sure if your SEO agency offers off-page optimization as part of their SEO services, ask. You can explain to your team what SEO marketing services are offered and the importance of specific results. This way, the staff can make an informed decision when choosing an agency.
5. On-page optimization
On-page optimization is another important component of SEO services. In on-page optimization, the SEO firm focuses on optimizing the website’s functionality for search engines such as Google.
Some examples of the results of on-page SEO services include the following
Updating title tags, meta descriptions, and heading tags for search.
Review the site’s information architecture, redirects, and internal link structure.
Create a sitemap.
Optimize images on the website according to best practices.
Find valuable and relevant keywords and optimize the website.
Analyze website usability, speed, and design.
In many cases, on-page optimization forms an important part of SEO services. Therefore, if an SEO firm does not offer on-page SEO, it does not offer search engine optimization services, and your team will need to find another agency.
6. Monthly Report
Transparency is important when it comes to SEO services.
Therefore, it is important to work with an SEO firm that provides regular monthly reports. SEO reports allow your business to immediately see the results of your SEO efforts.
For example, reports can include information on your website’s organic traffic, conversion rates, and rankings in search results. In addition to monthly reports, SEO services require that you schedule time with a dedicated account manager.
Regular meetings with the account manager can include questions, individual reviews of reports, and more. In short, regular meetings help you, your team, and your SEO agency align.
7. Progressive Optimization
Because SEO is an ongoing strategy, the definition of SEO services usually emphasizes a partnership between your company and the SEO agency.
Since you work with the agency on an ongoing basis, the SEO firm needs to work as an extension of your business. Therefore, their services should include progressive optimization. An SEO agency will continually optimize your website through ongoing optimization.
After your website meets SEO standards, we will continue to find and refine improvements to make your SEO efforts more effective.
For example, a dedicated account manager can help you find more targeted keywords.
This discovery leads to new content and the promotion of that content to bloggers and webmasters in your industry. No matter how advanced and successful your SEO strategy is, your business and your SEO agency can improve it by a percentage.
Therefore, it is essential for your business to work with an agency that recognizes this and can help you see the potential of your website.
How do I choose an SEO service?
If you want to invest in search engine optimization services but need to know how to choose an SEO service, you can follow these tips
Read SEO agency reviews and case studies
Read the results of your SEO plan (Startupgb publishes plans online!) .
Request a customized proposal and, if necessary, a list of deliverables.
Check the fine print for additional fees.
For more information on how to choose an SEO plan, check out our guide to hiring SEO agencies.
Need help with your SEO and marketing staff?
Check out our SEO guide for marketers to increase website traffic, leads and revenue.
Read the guide.
Can I do SEO on my own instead of buying SEO services?
Absolutely. Here are some of the reasons businesses invest in SEO services.
Access to expert SEO knowledge
Reduced time spent implementing SEO strategies
Increased ranking and profitability of competitive keywords
If you want to do SEO yourself, check out our DIY SEO guide.
Learn more about the benefits and implications of SEO services.
For more information about our SEO services, check out our SEO plans on our website. If you have questions or would like a free quote for a customized SEO strategy, contact us online or call +923072919585.