October 7, 2022

The 8 Fundamental Types of Graphic Design

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Knowing the different types of graphic design is important if you’re looking to hire a Best Graphic Design Company in India to help you with your project or company. With so many different types, however, it can be difficult to know which one is right for you and your needs. That’s why we’ve created this infographic guide to the 8 fundamental types of graphic design and how they differ from one another. Let us help you decide what type of graphic design would best fit your needs!

1) Brand Identity

No matter what product or service your company offers, it is important to have a brand identity. A brand identity encompasses everything that makes up your company and serves as a visual representation of who you are and what you do. Branding can make or break a business, and it’s important to be careful when developing yours. When creating your brand identity, there are two main factors you need to consider: color palette and typeface/fonts. Keep in mind that branding is not just about logo design; it’s about building trust, familiarity, and recognition through consistent visual cues—which may include colors, images (logo or otherwise), fonts/typography styles, etc.—and marketing messages in general.

2) Environmental Graphic Design

The environmental graphic designer’s job is to visually depict what a location looks like. This could include anything from renderings and schematics to signs and wayfinding systems. Environmental designers must have an intimate knowledge of building codes, safety standards, and technical specifications in order to ensure their design will work as intended when installed in a physical space. A person that wants to be an environmental graphic designer must be able to think outside of conventional boundaries because they are often required to use unconventional means such as traditional architectural drawing or even 3D modeling software. As long as there are business owners seeking ways in which they can effectively market their products or services, there will always be a demand for people with a creative eye for designing appealing graphics for printing, packaging, or displays.

3) Typography

First, let’s define typography as it pertains to graphic design. A typeface is a set of characters that share common visual traits, while a font is specific digital representation of a typeface. As an example, Helvetica Neue is a font; Graphic designers have different opinions on when exactly typography was invented, but most agree that it goes back at least to Johannes Gutenberg’s printing press around 1450. – This is roughly 500 years old! Print graphics have been around for centuries and they serve as one form of graphic design. When someone refers to your logo as print graphics they are referring to what you see on packaging and magazines etc.

4) Layout

No matter what you’re designing, your graphic design can benefit from a bit of organization. A well-thought-out layout can make your design flow smoothly and easily. At its most basic level, graphic design layout is about giving structure to content through organization. Your goal should be to help people quickly digest information, not overwhelm them with details. For example, in a print document, an easy-to-follow visual hierarchy will make it easy for readers to jump to any section they want without skipping around or trying to figure out where something is located on their own.

5) Illustration

As opposed to photographs, illustrations are hand-drawn or computer-generated art. They can either used as a standalone design element or paired with photographs or video to create an aesthetically pleasing look. Illustrations can also be created to accompany written text, such as in a children’s book. The best graphic design companies will produce more than just one type of illustration; knowing how to work across different mediums is a big part of what separates great designers from good ones.

6) Poster / Flyer / Brochure

A poster is often seen as an opportunity to include bold fonts, bright colors, and creative graphics. It doesn’t matter whether you’re promoting a club event or advertising a business; if you want your poster to get noticed, it needs to stand out. When it comes to graphic design and marketing best practices, there are no hard-and-fast rules about what makes for a good poster versus what makes for a bad one; ultimately, all that matters is whether people read it and react to it in a way that suits your needs. Good graphic design has nothing do with adherence to tradition or even personal taste. It’s about communicating effectively and efficiently—about getting messages across with minimal effort.

7) Packaging

Packaging is any enclosure used for containing products for distribution, storage, sale, and use. Packaging can described as a coordinated system of preparing goods for transport, warehousing, logistics, sale and end use. The benefits gained from proper packaging extend to increased revenue gained from stronger branding and advertising; prevention of product tampering, theft or counterfeiting; and protection during shipping operations.

8) Multimedia

Multimedia includes any combination of text, images, audio and video. Combining these different elements in a creative way allows for greater flexibility and creativity. Allowing you to present your idea in different ways to different people. Multimedia is a great option for an all-inclusive approach when it comes to graphic design. Having multimedia capabilities under one roof means that you don’t have to waste time sending files back and forth with various designers. (and paying lots of money) throughout every stage of production. In short, a multimedia designer will handle everything from beginning to end. This also ensures that all aspects kept consistent and on-brand.

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